client case study
WAVES OF WELLNESS (WoW)
SERVICE: MEDIA RELATIONS
Waves of Wellness is a national surf therapy charity, an organisation that offer for-purpose, innovative support programs for people experiencing mental health challenges. With a ‘health by stealth’ approach, surf therapy involves a mix of group therapy on the sand, and a surfing lesson - best of all, they’re free to anyone who would like to improve their mental wellness. As of 2023, Waves of Wellness has allowed over 4000 Australians to participate in their life changing program, with much feedback suggesting that in some instances, they’ve actually saved lives. Their mental health and wellbeing programs also impact many communities in need across Australia, including Active and Former Service Defence Personnel, LGBTQIA+, Refugees and Newly Arrived Migrants.
SHINING A LIGHT
ON SURF THERAPY
TACTICS
Case studies - sourcing opportunities for notable previous participants to be profiled in their local communtity media and beyond
Thought leadership outreach and position for the organisation’s founder
Leveraging big brand content partnership budget to share our story at no cost to the organisation
Facilitating and managing a major digital media partnership
Leveraging trends and the news cycle to develop creative angles to gain a share of voice for WoW
Launching the WA division to media
Recruiting ambassadors and assisting in the development of an ambassador contract
Supporting their annual fundraising drive, Ducktober, with media release copywriting and securing news coverage.
This reflective piece from leading news and opinion site The Guardian features an interview with a participant from Waves of Wellness' surf therapy program.
In the story, she shares how rediscovering surfing through a WoW program helped her learn how to use surfing as a vehicle to do an enjoyable solo activity, without having to be anxious about doing something alone, as well as as a building block to build her community. READ HERE.
The Guardian has over 6.7 million visitors per month.
News.com.au is Australia’s leading commercial news site, delivering the biggest news events, from here and the world, and reaching an average monthly audience of over 12 million*.
Participant Karren, 53, from Newcastle, shared her story with Take 5 Magazine.
The magazine is owned by Australia's leading multi-channel publisher, ARE Media, connecting with 6 in 10 Australian women.
Take 5 features real people telling each other their true stories of hope, tragedy, overcoming the odds, and finding love. As such, it was a beautiful fit for Karren's story, and the medium allowed her to tell it in her own words, allowing for an authentic representation of WoW, and hopefully will reach/inspire other women who might be struggling with their mental health.
