MEDIA RELATIONS

aka landing stories online, in newspapers, in magazines, on radio, on TV…

We leverage our relationships with national and regional media to grow your media footprint with a strategic approach that distinguishes you from your competition and gets you share of voice.

Famiglia PR employs a 100% bespoke method, targeting the RIGHT types of media (journalists, radio producers, bloggers, podcasters, social producers or content editors) angles and packages tailored to their beat.

We stay on top of the ever-changing media landscape so no pitch falls on deaf ears.

We pride ourselves on our creative approach to pitching, using our background in journalism to hone in on news-worthy hooks that media want to hear.

THOUGHT LEADERSHIP

aka building you or your spokesperson’s reputation by positioning you as an expert in your field…

Left: We secured an opportunity for clients Papa Gede’s to be interviewed and photographed in the state’s major newsmedia masthead (Sydney Morning Herald) by offering their insights into the topical NSW Budget, putting them forward to comment as both business owners and parents.

Let us help you boost your personal brand through spokesperson opportunities (either as an individual, or as a company or business leader) .

There’s plenty of other benefits, besides: you will get noticed by colleagues, peers and competitors, organisers looking for people to appear on influential industry panels or to speak at conferences, and more short and long term career prospects.

On top of developing expert commentary with you to submit you for comment on timely news matters, this service can include working on you/your company with content for contributed articles and guest editorials, planning and writing your LinkedIn posts, writing and entering awards, sourcing podcast opportunities and more.

MEDIA FAMILS & HOSTING

aka planning a trip for media to showcase your destination, or hosting clients in our region

FAMILS (MEDIA TRIPS)

We can meticulously and thoroughly plan and organise group or individual media trips that showcase destinations, as well as host/escort media groups.

We have planned and hosted media famils to international destinations on behalf of our clients; hosting top-tier AU journalists in authentic, immersive experiences that convert to on-message media and social coverage.

HOSTING IN REGION

We can host clients or VIPs from overseas in our region, organising meetings, networking opportunities, dining and leisure activities.

Right: Ephesus, ancient Turkey. Hosting leading Australian journalists on a media trip overseas to Greece and Turkey, on behalf of Celestyal Cruises.

B2B / CORPORATE COMMS

aka protect, grow and reinvent your business reputation…

We’ve worked for companies across a wide range of sectors to bring their purpose and values to life. In our hands, your corporate story is the building block for compelling media coverage - let us get you a share of voice in business and B2B press, highlighting news related to your internal workers/stakeholders/investors, social and environmental initiatives (ESG), innovations, achievements and campaigns in-house and in the community, helping you refine your narrative in the media.

Influential executives and big businesses trust Famiglia PR to manage and protect their reputations - turn to us in your time of need, and let us help manage any crisis.

If you want to re-invent yourself as a business, we can help with this, too. From executive thought leadership (see above ‘Reputation’) to LinkedIn content management, managing awards programs and speaking engagements, Famiglia PR is here to help your business in all facets of media and communications.

Events & activations

aka creating memorable moments in real life that result in lots of love for your brand or organisation

Let us bring your organisation, brand or destination’s USP and key messages alive by creating an engaging, immersive, and interactive consumer activation that creates ‘talk-ability’ / word-of-mouth, makes headlines, and builds awareness.

Famiglia PR has helped big and small brands come to life, launched products and surprised and delighted audiences at events across Australia.

The best part of an event or activation, is that we can amplify the event’s reach by pitching it to media using our media relations skills - so it reaches even more people than those who were there in person. We’ll make that event double down and work twice over for your investment!

CRISIS & RISK MANAGEMENT

aka turning the tough times around for you

We work with clients proactively, to mitigate risks by developing thorough crisis communications plans (drafting messaging templates to have on hand for a range of situations) and providing media training.

If a crisis hits, we can help our clients with drafting responses for media and social, prepping clients to speak to the press, monitoring press, as well as developing strategies to counteract negative press.

We’ve saved businesses from negative headlines and turned around negative public opinion with education and engagement. And we’re always one step ahead, preparing your team with media training, preparing statements and defences, in case a crisis should eventuate.

media training

how to stay cool and calm when the camera’s on…

MEDIA TRAINING

Feel like you falter every time you’re faced with the press? Keen to get help in how to represent what your business or brand is all about so you can nail it next time you get a media opportunity?

We will train you or your team in how to prepare and deliver well-crafted messaging, how to address unexpected questions, how to stay cool and calm when the camera is on you, as well as presentation and body language. We run through and record simulated situations with you, and share feedback by replaying these to you.

INTERVIEW & PUBLIC SPEAKING TRAINING

We can assist with building confidence and skills for general public speaking - including interview preparation for jobs, oral assessments and special occasion celebratory speeches.

COMMUNICATIONS

sreamline the way you’re saying things internally and externally …

Let us help you tailor your messaging for maximum impact. Famiglia PR is led by a former journalist who excels in developing potent, authentic messaging.

We can plan you a strategic, streamlined communications strategy, across your media relations, EDMs, LinkedIn, website blogs, internal comms and your social channels.

Other communication services include:

Awards entries
Media Training / Speech Writing
Preparing Customer Case Studies
Website/Social/LinkedIn copywriting, including blog planning & writing

INFLUENCER RELATIONS

let us liaise with our wide network of trusted social media content creators to create content

INFLUENCER PARTNERSHIPS

Creators and influencers leverage trends and shape and deliver authentic, top performing content for their own and your brand channels. Amongst our wide network of trusted social media content creators with authentic and engaged followings, we are sure to have someone that aligns with what you’re all about.

Our work includes influencer research, deliverables negotiation, providing product or experiences for content generation, event activations, and more. If the partnership is a digital one, we supply you with screenshots and links for all coverage with reach insights.

AMBASSADORS

We can assist you to develop contracts for brand ambassadors that support your goals, and oversee the execution of an ambassador campaign and the management of the relationship with the talent. We traditionally work on a media relations program to amplify the ambassador’s activity in the press.

brand partnerships

opening up new audiences for you by working with partners…

We have a broad range of established contacts across a range of industries and have a proven track record in bringing together complementary brands that deliver mutually beneficial results, extend reach and create outstanding results.

Famiglia PR takes steps to really understand your brand positioning, we think outside the box to bring your brand attributes to life and we also tell your story though the people you partner with.

SOCIAL MEDIA MANAGEMENT

ket us help you stay on top of your social media game, and capitalise on all platforms…

We can manage your TikTok, YouTube, Instagram, Facebook, Threads, LinkedIn and other emerging channels to deliver social media outcomes aligned with your strategy.

Famiglia PR’s inhouse social experts manage all aspects of social media seamlessly, from crafting localised content calendars, to working with influencers and third party creators, copywriting, organising photo and video shoots, producing video content, adopting global assets and producing local assets, community management, overseeing paid campaigns, or - if you’re not sure where to start - we can come up with a social strategy for you that ticks all your boxes.

CONTENT DEVELOPMENT & PRODUCTION

let’s tell your story better with powerful visuals

High quality, fast turn around content can be the difference between a story going global and going nowhere. That’s why we have close connections and work with some of the best content producers in the business.

Let us take the quoting and sourcing work out of your hands: allow us to manage content creators for you - we’ll connect with photographers, videographers, photographers, animators and designers to deliver you cost effective content at the speed needed to catch the news cycle or make the most of a pop culture moment on socials.

At Famiglia PR, we are former video producers, and can concept, script and organise shoots for promotional films, creative filmmaking for narrative-based storytelling, or corporate videos for client announcements, or create corporate thought leadership videos or podcasts, or training videos, arranging creative teams, locations, talent, briefs and more.

Whether you’re chasing a full video content strategy or just want a behind-the-scenes story brought to life visually, Famiglia PR can produce it for you.