client case study
BATYR
SERVICE: MEDIA RELATIONS
batyr are an Australian preventative mental health charity empowering young people with the confidence and skills to get through tough times. Created and driven by young people, for young people, batyr are leaders in prevention. Through sharing lived experience stories and peer-to-peer education, batyr are keeping young people from reaching the point of crisis, and changing lives.
batyr work to create stigma-free communities that champion young people’s mental health and wellbeing. Their vision is a world where all young people lead mentally healthy and fulfilling lives.
“Dani is a passionate and personable PR expert who has helped batyr to increase their media footprint and influence.
Dani takes the time to learn about all the intricacies of our work, immersing herself in the brand before providing thoughtful, creative ideas and solutions”
championing
youth mental health
SERVICES WE PROVIDE TO BATYR
We offer batyr our publicity services on a monthly basis, engaging media support for initiatives (such as their OurHerd mobile app), major fundraising campaigns (Splash the Stigma) and events (such as the annual Blue Tie Ball) and announcements regarding the company’s key figures and funding. In addition, we work on:
Thought leadership outreach and media spokesperson opportunities for the organisation’s key leaders
Leveraging trends and the news cycle to develop creative angles to gain a share of voice for batyr (for instance, Budget announcements)
Working with batyr to develop key talking points and news hooks around research commissioned by batyr with its partners
Sourcing media opportunities for talent and ambassadors tied to campaigns or events
Supporting batyr with writing and distributing media releases
Offering ongoing public relations advice and media landscape consult to the marketing team
THE BLUE TIE BALL (2023)
For batyr’s 2023 Blue Tie Ball, we handled outreach and RSVP management to media and influencers, offering them the chance to attend and hear from young people - a first-hand chance for media to experience how batyr trains young people to share their lived experience with mental health struggles, and how they're now leading the way for their peers.
We hosted key media from triple j Hack (leading youth news radio program), The Daily Aus (social-first youth news service), familiarising them with the organisation, along with a suite of influential young social media creators, who shared fantastic coverage on social. Famiglia attended the ball and liaised with media throughout the evening.
We leveraged batyr’s hosting talent, TikTok star Millie Ford, to land pre-event promotional coverage in The Daily Telegraph, as well as post-event coverage in the Telegraph, sharing photography and a re-cap of the event.
WORKPLACE WELLBEING REPORT
We worked with batyr to write a media release, extracting key findings from research batyr undertook about young people in the workplace and creating talking points around these findings that would be relevant to consumer news media. We also worked with batyr on a radio release, and successfully landed coverage on news bulletins for triple j news, 2GB, and ABC news, featuring a quote from the organisation’s CEO.
To the left is a story we pitched and placed with news.com.au, that featured links to batyr’s website and to batyr’s report, batyr’s infographic imagery and a spokesperson quote.
News.com.au is Australia’s leading commercial news site, delivering the biggest news events, from here and the world, and reaching an average monthly audience of over 12 million*. READ THE FULL STORY.
