client case study
METTLE WOMEN INC.
Mettle Women Inc is a national gifting service that employs women who have experienced homelessness as a result of domestic and family violence.
Mettle provide stable incomes, training, childcare, and more, so that these women are able to take the next steps towards the safe future and safe housing that they deserve. We encourage you to follow them, and shop here.
what do we do for this client?
SERVICE: MEDIA RELATIONS
PRO-BONO CLIENT Famiglia have been offering our support free-of-charge to Mettle Women since 2021.
Features: We pitch for expert spokesperson opportunities for Mettle’s founders and storytelling opportunities for Mettle’s program participants in national news and lifestyle media (print, broadcast and digital).
Product Placements: We aim to place images and information about the gift boxes in digital and print consumer lifestyle and shopping titles.
Our work has landed Mettle Women appearances in Urban List, Time Out, Sydney Morning Herald, Gourmet Traveller, BusinessNews Australia, The West Australian, The Sunday Times and more.
how does the client benefit from PR?
Increased visibility for the brand - getting the brand seen by potential investors, partners, suppliers or consumers
Boost in online sales of product, more jobs for women in their care
Affirming success and growth of the business with key stakeholders
Increasing share of voice for DV as a social issue through expert comment from Mettle’s founders.
ETHICAL GIFTS THAT GIVE BACK - COVERAGE EXAMPLES
SERVICES WE PROVIDE TO METTLE
Pitching Mettle’s boxes to lifestyle outlets for features in gift guides, delivery box guides, social enterprise guides and shopping guides
Putting forward opportunities to Mettle for Mettle’s owners to be interviewed about their social enterprise
Offering Mettle’s founders to media as spokespeople when issues concerning family violence are in the media spotlight
Connecting Mettle with media where there might be a platform for a Mettle Woman program participant’s story to be shared anon
Supporting Mettle Women with pitching their boxes to be featured in Valentines Day and Christmas gift guides of lifestyle media outlets
Offering ongoing public relations advice and media landscape consult to the team as required
Get in touch with Famiglia Public Relations for a free consult, if you think your purpose-based business could benefit from the above services.
MEDIA PARTNERSHIP
In 2022 we facilitated a partnership between award-winning Australian city guide Urban List, and Mettle Women Inc, for International Womens’ Day. This lent the brand national exposure (and new social followers).
Mettle Women & Urban List created a co-branded box
UL ran a national feature on the website interviewing the founders
UL let Mettle stage an Instagram ‘Takeover’
